Wondering as to How to Calculate your Customer Lifetime Value? You can do so in Five Simple Steps!
For every growing company, the customer lifetime value (CLV) is one of the most crucial metrics. By weighing the CLV against the cost of customer acquisition (CAC), businesses can determine
Data Quality Assessment is Crucial for your Company’s Health. Here’s Why!
Looking around us today, would it be really shocking to say that data is the new currency of the 21st century? As the wave of digitization sweeps across the world, every sector of the indust
Boost your Customer Lifetime Value with Machine Learning!
In simple words, the customer lifetime value (CLV) is an estimate of the net profits that a company can earn from a customer throughout his/her relationship lifecycle with the brand Marketer
If You're not Focusing on Customer Lifetime Value, you're Missing out on Crucial Business Opportunities!
To measure the success of a business, marketers often track and measure a few key metrics like website traffic, sales revenue, profit margin, and so on. However, one metric that is often ove
Clustering Techniques for Data Segmentation: A Glimpse
Artificial Intelligence (AI) systems can process and analyze massive data sets which makes them uniquely suitable for data segmentation processes. The process through which an AI algorithm l
Why your Business Needs the Untapped Potential of Automated Narratives
Finance professionals, in half of the businesses surveyed by Deloitte, spent the majority of their time crunching numbers, extracting insights from them, and turning them into reports. This
Augmented Reality and Why it’s the Future of e-commerce
Remember the Pokemon Go fever that gripped the world a few years back? It was, in reality, one of the first interactions that we had with Augmented Reality – a game-changing (pun
The Past and the Present of Natural Language Generation
Rome wasn’t built in a day. Well, so wasn’t natural language generation. It has taken years for computers to exhibit the level of intelligence they do today and be able to produce text t
Customer Segmentation No Longer a Choice, But a Necessity for your Business
Customer segmentation is the way an organization demarcates and collates its consumer base data in various segments based on their common characteristics. For example, if a pizza chain were
The Role of Computer Vision in e-commerce
E-commerce is competitive, and profitability is difficult. Amazon, probably the biggest e-commerce player in the world, made a profit for the first time in 2011, 14 years after its inception
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