For every growing company, the customer lifetime value (CLV) is one of the most crucial metrics. By weighing the CLV against the cost of customer acquisition (CAC), businesses can determine the time it takes them to recover the investments they make…
Data Quality Assessment is Crucial for your Company’s Health. Here’s Why!
Looking around us today, would it be really shocking to say that data is the new currency of the 21st century? As the wave of digitization sweeps across the world, every sector of the industry is leveraging data to reap its…
Boost your Customer Lifetime Value with Machine Learning!
In simple words, the customer lifetime value (CLV) is an estimate of the net profits that a company can earn from a customer throughout his/her relationship lifecycle with the brand Marketers can calculate customer lifetime value using Machine Learning to figure…
If You're not Focusing on Customer Lifetime Value, you're Missing out on Crucial Business Opportunities!
To measure the success of a business, marketers often track and measure a few key metrics like website traffic, sales revenue, profit margin, and so on. However, one metric that is often overlooked is the customer lifetime value or CLV. Customer…
Clustering Techniques for Data Segmentation: A Glimpse
Artificial Intelligence (AI) systems can process and analyze massive data sets which makes them uniquely suitable for data segmentation processes. The process through which an AI algorithm learns is known as machine learning (ML). An AI algorithm needs to learn from…
Why your Business Needs the Untapped Potential of Automated Narratives
Finance professionals, in half of the businesses surveyed by Deloitte, spent the majority of their time crunching numbers, extracting insights from them, and turning them into reports. This is in conflict with their actual function and desire- being at the forefront…
Augmented Reality and Why it’s the Future of e-commerce
Remember the Pokemon Go fever that gripped the world a few years back? It was, in reality, one of the first interactions that we had with Augmented Reality – a game-changing (pun intended) technology that promises to transform the IT sector …
The Past and the Present of Natural Language Generation
Rome wasn’t built in a day. Well, so wasn’t natural language generation. It has taken years for computers to exhibit the level of intelligence they do today and be able to produce text that sounds and read human-like. It’s time to…
Customer Segmentation No Longer a Choice, But a Necessity for your Business
Customer segmentation is the way an organization demarcates and collates its consumer base data in various segments based on their common characteristics. For example, if a pizza chain were to segment its customers, they’ll be interested in finding out the lifestyle,…
The Role of Computer Vision in e-commerce
E-commerce is competitive, and profitability is difficult. Amazon, probably the biggest e-commerce player in the world, made a profit for the first time in 2011, 14 years after its inception. If you’re an e-commerce business, you need to stay on top…
