Home Events Unlocking the Power of Unified Marketing and Sales Data with Fabric

Unlocking the Power of Unified Marketing and Sales Data with Fabric

Presented By

Upasna Kalra, Lead – Data Engineering & Strategy
DataSmartz

Join Upasna Kalra for a data-driven session designed for today’s go-to-market teams

This is not just another webinar. It is a practical, use-case-led walkthrough of how high-growth teams are connecting marketing and sales data to move faster, make smarter decisions, and drive measurable pipeline impact.

With over 13 years of experience leading large-scale analytics initiatives across finance, telecom, and workforce strategy, Upasna currently leads data strategy at DataSmartz. She has built systems that bring siloed data together and shaped processes that unlock clarity, operational speed, and better decision-making across go-to-market teams.

In this session, you will see how Microsoft Fabric works behind the scenes. You will also learn how modern teams are removing friction between marketing and sales using real-time insights, cross-platform integration, and automation.

What you will gain from this session

  • A live Microsoft Fabric demo
  • Real-world use cases drawn from GTM challenges
  • A clear view of how to clean, connect, and activate marketing and sales data
  • Practical takeaways that can be applied immediately

Who should attend

This session is designed for professionals ready to move beyond gut instinct and take control of their go-to-market strategy with unified data:

  • Marketing and Revenue Operations professionals
  • Sales Strategy and Enablement leaders
  • Data Architects and Analysts
  • Heads of Growth and GTM Operations
  • Product Marketing and BI Leaders

Webinar Agenda

Date: August 21
Time: 2:00 PM EDT | 11:00 AM PDT | 12:00 PM CDT | 1:00 PM MDT

  • 02:00 PM – Opening and Welcome
  • 02:05 PM – The Go-to-Market Challenge
  • 02:10 PM – Introducing Microsoft Fabric
  • 02:20 PM – Interactive Workshop: From Insight to Action
  • 02:35 PM – Live Q&A and Closing Remarks
Register Here