Predictive analytics is the use of algorithms on existing data sets to predict future trends or outcomes. In part 1 of this article, we learned what predictive analytics is and how it is revolutionizing the e-commerce industry by improving conversions of online…
12 ways Predictive Analytics is changing the E-commerce Industry- Part 1
Predictive analytics has been around for decades, but its practical applications have only begun to reach the limelight. Predictive analytics is used to extract information from existing data sets to make precise predictions of future events using the sciences of advanced…
The Power of Recommendation Engines
In a pilot study, Lynchpin’s UK engine achieved a 32% hike in conversion rate and a 23% uplift in revenue Those working in the eCommerce industry would readily understand why the results that Lynchpin achieved are exemplary…
If You're not Focusing on Customer Lifetime Value, you're Missing out on Crucial Business Opportunities!
To measure the success of a business, marketers often track and measure a few key metrics like website traffic, sales revenue, profit margin, and so on. However, one metric that is often overlooked is the customer lifetime value or CLV. Customer…
Customer Segmentation No Longer a Choice, But a Necessity for your Business
Customer segmentation is the way an organization demarcates and collates its consumer base data in various segments based on their common characteristics. For example, if a pizza chain were to segment its customers, they’ll be interested in finding out the lifestyle,…
Connecting to Customers Through AI Fused Email Marketing- Part 2
In Part 1 of the marketing with AI series, we covered what email marketing is and the numerous benefits it offers to both businesses and audiences. In this part, we explore how to get our hands dirty and put personalized email…
Connect to Customers Through AI Fused Email Marketing- Part 1
In 2016, a team of hustlers in San Francisco started an email newsletter for non-technical entrepreneurs – the firm sends six issues of The Hustle per week. Initially, an add on to their main business – events – the email newsletter…
Do you know that 50% of product searches will be made using voice search by 2020?
Surprising, but true! Are you ready for this transformation? Artificial Intelligence is a big game changer for eCommerce businesses and other domains. Artificial Intelligence is being embedded into each and every aspect today. From fraud detection to customer satisfaction, AI is…