Artificial Intelligence (AI) systems can process and analyze massive data sets which makes them uniquely suitable for data segmentation processes. The process through which an AI algorithm learns is known as machine learning (ML). An AI algorithm needs to learn from…
Why your Business Needs the Untapped Potential of Automated Narratives
Finance professionals, in half of the businesses surveyed by Deloitte, spent the majority of their time crunching numbers, extracting insights from them, and turning them into reports. This is in conflict with their actual function and desire- being at the forefront…
Augmented Reality and Why it’s the Future of e-commerce
Remember the Pokemon Go fever that gripped the world a few years back? It was, in reality, one of the first interactions that we had with Augmented Reality – a game-changing (pun intended) technology that promises to transform the IT sector …
The Past and the Present of Natural Language Generation
Rome wasn’t built in a day. Well, so wasn’t natural language generation. It has taken years for computers to exhibit the level of intelligence they do today and be able to produce text that sounds and read human-like. It’s time to…
Customer Segmentation No Longer a Choice, But a Necessity for your Business
Customer segmentation is the way an organization demarcates and collates its consumer base data in various segments based on their common characteristics. For example, if a pizza chain were to segment its customers, they’ll be interested in finding out the lifestyle,…
The Role of Computer Vision in e-commerce
E-commerce is competitive, and profitability is difficult. Amazon, probably the biggest e-commerce player in the world, made a profit for the first time in 2011, 14 years after its inception. If you’re an e-commerce business, you need to stay on top…
Solving Employee Attrition with Machine Learning: New Horizons
Employee attrition/churn is the phenomenon of people leaving an organization due to various reasons. These reasons include resignation due to reasons like lack of job satisfaction, unsatisfactory job environment, undue overtime, poor pay scale, dissatisfaction toward job profile, and sabbaticals. Controlling…
Intelligent Text Generation and Why your Business Needs it
Technology is truly democratic. The Associated Press is one of the leading independent news publishers in the country and the winner of 51 Pulitzer Prizes. It is also forward-thinking and progressive in its operations and approach since it is one of…
Connecting to Customers Through AI Fused Email Marketing- Part 2
In Part 1 of the marketing with AI series, we covered what email marketing is and the numerous benefits it offers to both businesses and audiences. In this part, we explore how to get our hands dirty and put personalized email…
Connect to Customers Through AI Fused Email Marketing- Part 1
In 2016, a team of hustlers in San Francisco started an email newsletter for non-technical entrepreneurs – the firm sends six issues of The Hustle per week. Initially, an add on to their main business – events – the email newsletter…