A study claims that ad fraudsters will purloin approximately USD 5.8 billion from digital advertisers by the end of 2019. However, considering that the technology tracking and blocking these fraudsters is still in its nascent state and a majority of ad frauds…
How can you Acquire more customers with AI?
Customer Acquisition and AI Customer acquisition is the process of convincing a consumer to buy your products. A customer acquisition manager takes into account the cost associated with this process when measuring the efficiency of a customer acquisition strategy. For a…
Chatbots are Rapidly Gaining Traction in the e-Commerce Platforms Domain. Here’s Why!
Have you noticed that certain websites have tiny pop-up windows that greet you with a welcome message every time you visit them? Those tiny pop-ups are called chatbots! Think of Siri and Alexa – these smart AI assistants are nothing but…